Vito Mazza Salon & Day Spa, a longstanding Scruples Integrity Salon member and one of BE Magazine’s 2012 top New Jersey salons brought in Scruples’ International Creative Consultant Charlie Price for an incredible in-salon photo shoot experience. Once everyone agreed on the concept, Vito Mazza’s creative team was joined by Price and Scruples Co-President – Creative Mia Liguori McHugh for an insightful education session based on Price’s vast experience. After the model call was held, a unique character was assigned to each model, which was reflected in the cut, color and styling done by Mazza’s own creative talent.On the second day, Mazza’s team could hardly contain their excitement as they began to shoot. They drew inspiration from Price and Photographer Melanie Watson. The synergy between the two quickly became contagious and set the tone for the rest of the day. Having done business together for many years, the salon and day spa already had a close relationship established with Scruples. After collaborating and learning together on the set of the shoot, Vito Mazza and Scruples reaffirmed they truly are family.Snapshot:

• Vito Mazza and his team paired up with Scruples and Charlie Price for a memorable in-salon photo shoot.
• Price and Mia Liguori McHugh worked with Vitto Mazza to develop the creative concept for the shoot.
• Each model was assigned a unique character and styled by Mazza’s creative team.

Scruples is a fashion-forward manufacturer of professional hair care products that is dedicated to serving the needs of hairstylists and their clients. We provide smart solutions for hair salons and stylists that enable them to grow their business creatively and profitably. Scruples is headquartered just south of Minneapolis, where it is privately owned and operated. Visit scrupleshaircare.com for more information.View Press Release in PDF (368kb)